Propelling women entrepreneurs into economic,
social and political spheres of power worldwide

Welcome to NAWBO Iowa, the website of the National Association of Women Business Owners Iowa. Whether you are just starting a business or have been a woman business owner for 30 years, you will find a supportive, educational and energetic environment within NAWBO Iowa, a group that took root in Iowa in 1986. Women in business propelling other women in business. Join the movement!

2017 NAWBO Iowa Awards Event Set for November 9
See Celebration of Excellence Page for more details >>
Special Collection - Photos:  2016 Celebration of Excellence >>

NAWBO Iowa Calendar of Events


2017 NAWBO Iowa Celebration of Excellence - NOV 9

Register Now!
The 2017 NAWBO Iowa Celebration of Excellence
will be Thursday, November 9.

Glen Oaks Country Club
11:00 AM - 1:00 PM

Interested in Sponsorships? >>
Questions? Contact Karen Taylor at 515-225-3600 or email

Please Join Us for A Luncheon Honoring:

Rowena Crosbie, Tero International
2017 NAWBO Iowa Hall of Fame Legacy Award Inductee

Mo Collins, Mo Collins, Inc.
2017 NAWBO Iowa Advocate of the Year

Jane Whalen, Midwest Project Partners, An Aureon Company
2017 NAWBO Iowa Woman Business Owner of the Year

Our Sincere Appreciation to our

~ Platinum Level ~


~ Silver Level ~

Delta Dental

NAWBO Wonder Women


~ Bronze Level ~


 Tero     Wells Fargo


~ Table Sponsors ~

     BrownWinick     GilbertCook

IvoryHouse     KHI     

FocusFIrstInc     RLS

Rowena Crosbie is President of Tero International and co-author of Your Invisible Toolbox: The Technological Ups and Interpersonal Downs of the Millennial Generation. Since 1993, Tero has earned a distinguished reputation as a premier research and corporate training company and was voted best Training and Development Company in 2015, 2014, 2011 and 2009 by readers of the Des Moines Business Record. Thousands of professionals are graduates of Tero's proprietary workshops. Courses addressing relevant business topics such as presentation skills, professional image, business etiquette, negotiation skills, leadership, and intercultural competence have been delivered in 14 countries and business professionals from over 40 countries are numbered among Tero's graduates.

Ro's commitment to help people challenge the way they think combined with her strong communication skills ignites a passion in her listeners which endures long after her presentations are over. Her ability to inspire audiences has consistently earned her reviews as a top-rated speaker and trainer. The design of her programs takes the wisdom of many years of research from the philosophical to the practical for her listeners. People who leave her sessions, leave with useful tools to become the very best they can be in both their personal and professional lives.

In addition to authoring numerous training manuals, Ro has authored several articles, many published in International Journals and Magazines. Her article, Learning the Soft Skills of Leadership published in 2005 in the UK Journal, Industrial and Commercial Training was among the top 20 downloaded articles in both 2007 and 2008 (the first years the Journal started tracking downloads).

She is a Past President of the Central Iowa Chapter of ASTD and a past Board member of the National Management Association of Iowa. She serves on the Advisory Council for Iowa State University's Center for Industrial Research and Service (CIRAS). Ro also serves on the Leadership Education and Development (LEAD) Advisory Committee at Drake University. She serves on the Advisory Board for Hertz Farm Management. Ro was appointed to the Delta Dental of Iowa Board of Directors in December 2013. In 2010, Ro was appointed by the Governor of the State of Iowa to the Regional Workforce Investment Board. Ro served as an Advisory Board member of the America Reads, America Counts Program in Iowa. She is a member of the Canadian Institute of Management, the American Society of Training and Development (ASTD) and the Society of Human Resource Management (SHRM). Ro is a Past President of the Rotary Club of Des Moines, as well as Past-President and Board Member for the Civic Music Association.

Ro has been honored as the Woman of Influence Business Owner of the Year by the Des Moines Business Record in 2009 and was named Executive of the Year by Executive Women International, Iowa Chapter, in 2004. She is certified to administer the Myers Briggs Type Indicator (MBTI) personality assessment inventory and the FIRO-B. Ro graduated from the University of Manitoba in Management and Administration and is a graduate of the Greater Des Moines.

Mo Collins is a New Economy specialist with more than 20 years of entrepreneurial, academic and non-profit experience. She trains, speaks and consults throughout the United States and Canada on topics associated with woman-owned business, technology innovation and the New Economy.

Collins founded a retail business in her early twenties in Marion, Iowa. She sold the company and entered the non-profit sector in 1990, working extensively in rural Iowa with women on welfare who sought self-employment as an alternative to public assistance.

In 1997 she was recruited to the University of Northern Iowa and served in progressive, senior-level roles there between 1997 and 2014. She was instrumental in bringing the first SBA Women’s Business Center (WBC) to the state in 1998 and delivered rural technology training, webinars and some of the first online counseling to woman-owned businesses in the state.

Collins secured more than $1M annually to create and support a wide array of entrepreneur support programs in Iowa, including EntreFEST, MyEntreNet, the Iowa Business Concierge, Youth Enterprise Strategies (YES) teacher training, Connections, and Dream Big Grow Here. Many of these programs have been scaled and/or licensed outside of Iowa, earning personal and professional awards from the International Economic Development Council (2014), the University Economic Development Association (2010, 2014), the Technology Association of Iowa (2010), the Midwest Economic Development Council and the Association of Small Business Development Centers (2010, 2012).

Between 2011 and 2014, Collins led a statewide survey of Iowa entrepreneurs and small business owners. Based upon findings from these annual surveys, she authored two reports on the status of Iowa women in business, re-examining the challenges and emerging opportunities for women starting, financing, sustaining and growing small companies in Iowa. In addition, she is a co-author on two published papers which examine the role of networks, technology and mentoring in small business growth. As a result of these findings, Collins developed a women’s network training in 2017 entitled ‘We Don’t Code’ to facilitate connections and education for existing women-owned companies to take advantage of technology. She stepped away from the university in 2014, but continues to serve as a mentor to a handful of women-owned business and non-profits each year. She is on a two, five or perhaps ten year plan to finish a book entitled, WE: Women Entrepreneurs.

Jane Whalen is president of Midwest Project Partners (MPP) where she manages organization growth and performance. In 2002, Jane joined MPP after holding business development responsibilities for Cap Gemini Ernst & Young for five years, where she formulated, administered, and monitored multi-million dollar budgets, strategies, and growth plans. An astute business analyst, Jane previously developed strong project management skills for six years at EDS, where she led merger and acquisition initiatives, directed projects, and developed client/sales relationships. (After Jane and her partners successfully boosted MPP’s growth in sales volume and consulting reputation, the firm has been acquired by Aureon.)

Jane’s leadership skills and entrepreneurial focus propelled her to several positions on community foundations and civic boards where she continues to creatively impact both programming and the bottom line….and focuses on being a “pay-it-forward” leader. During her 40-year career, Jane is most proud of the many relationships she has cultivated, the women business owners she has nurtured, and dozens of philanthropic initiatives.

November 09, 2017 | 11:00 AM

Read More   Register Now

NAWBO Iowa Holiday Party! - DEC 7

Come celebrate the Holidays with fellow NAWBO Iowa members. This is our chance to relax and enjoy one another and our successes in 2017.

Our happy hour holiday party includes appetizers, wine, and tap beer, all within the beautiful View of our Venue Sam & Gabe's at the Lyon!

December 07, 2017 | 4:00 PM

Read More   Register Now

NAWBO National Upcoming Events

Find details on any of theses National events at NAWBO's EVENT CALENDAR >>

National NAWBO Webinars & Chats

NAWBO Member Orientation - Friday Oct. 6, 3:00 - 4:00 PM - Details >> 

Why NAWBO - Monday, Oct. 9, 11:00 - 11:30 AM - Details >>

E-Learning Series - Available - Details >>

National Women's Business Conference 
October 15-17, 2017

NAWBO National Women's Business Conference 2017

More Information & Event Registration >>

Please let your local chapter know you plan to attend! >>

MEMBERS save $300 on Conference Registration. Check your INBOX for details!

Past Events

August 17, 2017 - Intellectual Property, What Business Owers Need to Know

Every business has Intellectual Property. Every business needs to actively manage its Intellectual Property. But where do you begin? In this lunch presentation, Jordan Meggison-Decker, Attorney at Law at BrownWinick, discussed "How to Actively Manage Your Intellectual Property" - an area of law in which NAWBO Iowa partner BrownWinick is well versed. Guests learned the differences between a patent, a trademark, a service mark, copyright, and trade secrets. Decker also discussed how to efficiently protect your Intellectual Property and what the process of protecting your Intellectual Property looks like.

July 20, 2017 - 15 Marketing Tips in 30 Minutes

At this lively, interactive event members discovered creative marketing techniques to push business to the forefront with their target audiences. Participants came prepared to be energize and left with tangible marketing takeaways! Leading the conversations were NAWBO Iowa members and marketing professionals Tamara Kenworthy of On Point Strategies, Kris Winter of M2K Marketing Group and Kathryn Towner of WinCommunications.

June 22, 2017 - Your Invisible Toolbox - How Millennials Sparked a National Conversation

NAWBO was pleased to provide 'insights' around the recently released book by Rowena "Ro" Crosbie, president of Tero International, and Deborah "Deb" Rinner, chief learning officer, titled "Your Invisible Toolbox: The Technological Ups & Interpersonal Downs of the Millennial Generation." Ro and Deb have spent nearly eight years perfecting the delivery and content of this book that includes research and insight for any age, not purely the millennial generation. A full room was present to hear key research and findings included in the book while sharing questions and discussion!

May 18, 2017 - Self Defense in The Workplace

Guests at the May meeting learned the top 10 reality based self-defense strategies for safety in your business. Leading the discussion was NAWBO Iowa member Amy Ratekin. Amy and her husband Mark became C.O.B.R.A Self-Defense instructors in December 2014. Takeaways from the May presentation included everyday items for defense, anti-abduction techniques with hands on practice, basic safety strategies, and corporate safety.

April 13, 2017 - Small Business In The Community

On April 13 NAWBO Iowa was joined by a panel from our community and volunteer organizations. They generously shared informatin on how volunteer organizations can add value to the mission of your business. Guest presenters included Mary Gordon from the Young Women's Resource Center, Jill Fulitano Avery from the Iowa Office of Persons with Disability, and Kathy Crooks from Goodwill Industries of Central Iowa.

April 10, 2017 - Public Policy Plugin via ZOOM

On April 10 NAWBO Iowa held the online "plugin party" with conversation about Public Policy and how it relates to women business owners. Online with Public Policy chair Kendra Erkamaa was special guest Jill Lippincott from the Targeted Small Business Program. Participants learned the value of becoming a targeted small business and the system for registering as such. For more details visit where you can download the APPLICATION FOR BECOMING A TARGETED SMALL BUSINESS.

March 16, 2017 - The True Potential of Persons with LBLD

How is your work impacted by persons with Language-Based Learning Disabilities? NAWBO Iowa's Nina Lorimor-Easley shared her knowledge and insight into this unique challenge often unexplained and unnoticed. In March the Central Satellite met to learn how to leverage the strengths of colleagues, staff, or team members who live with LBLD.

Nina's presentation was full of valuable information. You can download Nina's PowerPoint slide show here >>

Learn more about Nina's business True Potential Education here >>

February 16, 2017 - The Power of Compassionate Leadership

Many of us work in traditionally male dominated professions, but does simply adapting to a "man's world" really the best use of our talents? What doors can we open by expanding the traditional view of leadership?

NAWBO Iowa's Kristen Hall, Owner of KH Mediation, is a collaborative attorney and mediator. Kristen led the discussion of how compassionate leadership can expand your influence with clients and colleagues and set you apart from your competitors.

Learn more about Kristen's mediation business here >>

January 19, 2017 - Cenral Satellite Monthly Luncheon

Learn How to Protect Your Business from Cybercrime: Once again your NAWBO Iowa chapter brought women together for an pportunity to learn from the experts in order to improve business processes. Attendees learned what threats are real and the financial impact of cybercrime.

December 15, 2016 - Central Satellite Monthly Luncheon

Funding Sources for Your Business: Jayne Armstrong, District Director of the Small Business Administration, lead a panel discussion of local banking representatives sharing information on how to secure loans for your business.

November 10, 2016 - NAWBO Iowa Annual Awards

The 2016 NAWBO Iowa annual awards celebration was held Thursday, November 10, 2016. Over 180 attendees celebrated women business ownership while they enjoyed the beautiful surroundings, a live music presentation by Jill Miller, and a wonderful luncheon at Glen Oaks Country Club in West Des Moines.

Miriam Erickson Brown

Miriam Erickson Brown
Anderson Erickson Dairy
2016 NAWBO Iowa Hall of Fame Legacy Award Honorree

Mary Anne Kennedy
Primary Source Promotion
2016 NAWBO Iowa Woman Business Owner of the Year
Jayne Armstrong

Jayne Armstrong
U.S. Small Business Admin.
2016 NAWBO Iowa Advocate of the Year

See more about NAWBO Iowa Awards >>

October 15, 2016 - Meet Your Female Candidates

Iowa is leading the way in female candidates seeking elected office. NAWBO Iowa members joined together to meet the Des Moines area women running for office. Our special guests included Jennifer Konfrst, Sonna Childs-Smith, Claire Celsi and others.

Septemer 8, 2016 - How to Recruit and Retain Volunteers

Cynthia D’Amour, leadership strategist and president of People Power Unlimited, presented a workshop on how to help develop a strong volunteer base! Cynthia is the author of several books that have proven to shape individuals into proactive leaders! This event has the enlightened attendees on ways to strengthen an organization as well as heighten the effectiveness of their role as a leaders! This event was open to the public!