Public Announcements


NAWBO Iowa Member Speaks at National Research Conference

Tamara KenworthyTamara Kenworthy, President of On Point Strategies and NAWBO Iowa borad member, was a speaker at the annual QRCA conference (Qualitative Research Consultants Association) on January 26, 2018 in Phoenix, Arizona. The QRCA membership and conference includes research professionals from five continents.

The title of her presentation was “A Case Study on Designing Buyer Personas – While Leveraging Your Research Skills into Marketing Consulting.”

Kenworthy has 30+ years of experience in the marketing and market research industry.  On Point Strategies focuses on strategic planning, market research and marketing planning. Kenworthy has received the Professional Researcher Certification (PRC) from the MRA and the Professional Certificate of Marketing (PCM) from the American Marketing Association.

QRCA is a membership association involved in the design and implementation of qualitative research and is dedicated to advancing the discipline of qualitative research worldwide. It provides industry-leading resources that are essential to its members and the professionals who use research.