In the News

NAWBO Iowa Member Q&A — Wendi Fredregill

Wendi Fredregill owns Empowered Bridge Mindset Coaching. She is a business coach and consultant for small business owners and entrepreneurs based in West Des Moines, Iowa. Wendi is a Certified Mindset Coach who specializes in helping her clients see and achieve their potential through harmony and focus.

What is your background?

I grew up in Fort Dodge, Iowa, and I am the middle child of three sisters. I went to the University of Northern Iowa at first. Then I changed paths and attended La’James in Des Moines to become a hairstylist.

My experience behind the salon chair taught me so much. I learned about establishing trust and rapport. And, when I got my coaching degree, I realized that I had been coaching clients all along through their struggles and their work to be their best selves.

After 24 years of being a stylist — both as an employee and owner of my own studio — I realized my calling is in coaching. I retired my shears in 2019 and I started my coaching business.

What is your business?

When I began this journey in 2019, I envisioned doing what I love through one-on-one coaching and in-person workshops. Because of the pandemic, I have shifted to providing virtual coaching and training. I am also a Certified Qnity Tool Practitioner, and I partner with Qnity to offer education, coaching and visual tools to help my clients create structure and financial prosperity.

I see my job as providing the birds eye view and helping people see their own potential. I do this by living in their blind spots and pointing out the parts of their business or life they may have missed.

What do you enjoy the most about what you do?

I love connecting with people. I know how being a company of one or a few people can be lonely, overwhelming and scary. I love working with small business clients as a cheerleader, sounding board and support. I help people move past what hasn’t gone well in the past and into an action mindset.

I also love helping small business owners find profitability and have a life by creating simplicity and structure for their businesses. I dont actually believe in work-life balance. I think it sets up an unrealistic expectation that work and life are always equal. Theyre not. I prefer to focus on harmony and making sure all the important things in our lives—money, family and friends, spirituality, job life and physical health—are getting some attention. My goal when working with my clients is for them to better cultivate all aspects of their life by recognizing the normal ebb and flow of their work and personal responsibilities.

What did you want to be when you grew up?

When I went to college, I wanted to be a teacher at first, and then a dietician, and then a psychologist. Whatever I did, I wanted to connect with people. The funny thing is, I remember telling my mom that I didn’t think I could be a psychologist and hear people talking to me about their struggles all day long. It turns out that, as a hair stylist, thats exactly what I ended up doing!

I believe we all have a place we are meant to be and we will get there eventually if we pay attention to what our jam is — what makes us happy and what we thrive at. I love to help people; I have a gift for motivation and influence. I have all these life experiences that have blended together perfectly to do what I do now. I love using my gifts to help elevate others.

What is something you're looking forward to in 2021?

Personally, I hope we get to travel. I love to travel and hope thats an option in the months to come. I miss it!

I also miss being part of a team and connecting with people. This is why I love NAWBO. It’s a sisterhood that I have turned to for mentorship, support and information. Most of the people I have leaned on during the pandemic have been from NAWBO.

Professionally, I am excited to get to do the things I wanted to do that were blocked during the pandemic. I want to have an impact on the community. I want to bring more positivity and action and I want to be known for helping people. Right now, I am focused on the small wins and what I have control over.