In the News

NAWBO Member Q&A: Pennie Carroll

 Pennie Carroll is the founder and owner of Pennie Carroll & Associates (PCA), a real estate brokerage serving Greater Des Moines and Central Iowa. PCA is dedicated to providing responsive service, extensive knowledge of the real estate market and the tools to make buying and selling a home easier and more enjoyable.

Can you take me through your personal background?

I was born in South Dakota and raised on a farm. We even had a pet cow named Suzie, although she was NOT house trained! Eventually, my dad decided he didn’t like farming and my family moved to Urbandale. I attended high school at Grand View Christian School in Des Moines, then traveled a year before marrying my husband of 36 years.

After a short career at Pepsi, I stayed home to raise our three kids while working part-time cleaning houses. It was while cleaning those large, beautiful homes that I had an idea: What if I actually sold these homes instead of cleaning them? Now, almost 20 years later, I have a 15-person brokerage that served more than 300 families last year.

What is your profession/business?

After earning a real estate license in 2003, I started selling houses. At the time, I wasn’t sure if anyone would ever buy from me! Ten years later, I was selling 20 houses a month. I needed help! I reached out to my youngest son to see if he would be interested in joining my one-woman firm. Soon after, my oldest son and husband jumped on board and it became a Carroll family business, less my daughter who is happy as a high school Spanish teacher. We also hired a valuable assistant to help us manage all the administrative tasks that go along with buying and selling a home.

We had grown so much by 2017 that I knew we needed to open a brokerage. Although I intended to keep it a family-run business, we grew so rapidly that additional agents and administrative staff became necessary. In 2020 we moved into a large, beautiful early 20th-century home to accommodate what is now PCA Real Estate!

What is the favorite part of what you do?

It is incredibly rewarding to be part of a client’s journey to a new home. Over the last 20 years, I have helped clients purchase their first, second and even their final home as their lives grow and change. And, as a broker, watching the growth and success of PCA agents is also fulfilling.

What did you want to be when you grew up?

I was somewhat unsure of what I wanted to be. However, I did know that I wanted to have 12 kids, own a retail business and, funny enough, wait tables!

What are you looking forward to in 2021?

The real estate market in 2020 was unpredictable and unprecedented, not only because of the pandemic but also because of the move to our new office. I am really looking forward to a more predictable year in 2021. I think we are ALL excited to have a more “normal” year!