Loraine Hardin is an Implementer with EOS Worldwide, a consulting company that helps businesses operate efficiently.

Please tell us about your background.

I grew up in Webster City, and I’m the daughter of an entrepreneur. I received a bachelor’s degree in business administration and finance from the University of Iowa. I have held various leadership positions at Principal, Wells Fargo, Freedom Mortgage and Lincoln Savings Bank including head of strategy, chief operating officer of the health division, head of retail operations, executive vice president of mortgage and government guaranteed lending. I am a 100% owner of Hardin & Associates and a franchisee of EOS Worldwide. I have a strong sense of community and have served on many non-profit boards in the last several years.

Please tell us about your business.

As an EOS Implementer, I help business owners get what they want from their business. EOS is made up of six key components (Vision, People, Data, Process, Issues and Traction). I teach, facilitate and coach the leadership team to become strong in all six components. The leadership team then develops a clear vision of where they are headed and how they will get there. 

Why did you join NAWBO Iowa and what do you appreciate about it?

I joined NAWBO Iowa to network and learn from fellow women business owners. I appreciate the openness of the members and their endless willingness to help in any way possible.

What do you enjoy most about what you do?

The clients — I love seeing business owners get their business under control so they can enjoy other aspects of their lives.

What are you most looking forward to in 2024?

I am looking forward to helping business leaders navigate the current challenging economic environment so they can get what they want from their businesses.