While it’s often so subtle that we don’t notice it happening, influence shapes nearly every part of our lives. It sneaks into the decisions we make, the relationships we choose to nurture, and the way we show up for those we care about every day.
Influence is simply the capacity to have an effect on someone’s character, development, or behavior. While it can sway thoughts and behavior in a negative direction, influence has even more power to be an unforgettable source of inspiration with the strength to uplift and transform lives. What makes it so meaningful, and often personal, is that it’s a two-way street. We are constantly both influencing others and being influenced nearly everywhere we go.
As a woman business owner and financial advisor, positive and meaningful influence is at the very heart of my purpose. My everyday goal is to positively influence my clients to make informed, confident choices about how they use, save, and plan for their money today in a way that builds the future they want. Much of the education I offer is focused on how choices they make come from their beliefs, experiences, and yes, influence of the people around them.
Of course, influence also shows up outside of our professional lives. We are influenced everywhere we go by what, and who, we allow into our personal spaces. That’s right — we get to choose who and what influences us. In today’s highly digitized world, influence largely happens unconsciously...even mistakenly. We scroll through social media, consume endless streams of content, and unknowingly let complete strangers bring their influences into our thoughts, opinions, and self-worth. The truth is that our minds and habits are being influenced ALL. THE. TIME. The important question to ask yourself is: By whom or what are you allowing yourself to be influenced?
As women business owners, we are smart, strong, and possess immense power to choose where our influences come from — and we need to remain sharply intentional and actively discerning about what that is, both personally and online. As NAWBO members, we have chosen to align ourselves with an organization, mentors, and a community that reflects our values and aspirations. (Pat yourselves on the back for this one!) I find that the more I surround myself with people who challenge and uplift me, the more confident and purposeful I become in how I influence others in return. Win-win!
Like you, that’s one of the reasons I chose to join NAWBO. This sisterhood represents a collective of wise women who understand the power of connection and impact.
Whether you find yourself choosing which friends to spend time with, professional networks to associate with, or the financial advisor right for your goals, I encourage you to do it with 100% intention. Ask yourself “What brings out the best in me? Who helps me to see the possibilities? Who will be interested in helping me grow?” When we choose wisely who and what we allow to shape us, and where we will show up authentically to influence others, we create a better life for ourselves and a ripple of positive energy into our communities and world around us.
Today, take a moment to reflect. How are you being influenced, and how are you using your purpose to make a difference for others?
Kendra Erkamaa
Triangle Financial Services, Inc.
NAWBO Iowa
Director - Corporate Partners
