In the News

NAWBO Iowa Business Institute Q&A – Rina Jensen

NAWBO Iowa officially launched its Business Institute on July 14, 2020. The first cohort will meet monthly through January 2021, with the end goal to create a Growth Action Plan. Every month, we will highlight a member of the NAWBO Iowa Business Institute in a Q&A format. For more information about the Business Institute, click here.

Rina Jensen is a resiliency coach who works with individuals and small businesses to help them build confidence and the life they want. Her work focuses on developing responsibility for their thoughts, emotions, and behaviors in order to reduce stress. She supports her clients in recovering  more quickly from setbacks and improving their relationships through coaching, speaking, and workshops. 

What is your background?

I grew up in Cedar Rapids and received my degree in business. I spent 20 years of my adult life working in credit and collections. I In 2012, I decided to quit my job and pursue something bigger and better. I had no plan and no idea what that bigger and better thing was. However, I knew whatever I ended up doing, I had to be learning, be a source of happiness, and be giving back to the community.

I worked at New York Life for a few years while I figured it out. During this time, I hired two business coaches, but neither really helped me achieve my goals.

It was during this time I learned about  Adverse Childhood Experiences, or ACEs. ACEs impact our mental and physical health in adulthood. Once I understood this, I understood underlying issues holding me back from my goals

What is your business?

I started offering business coaching in 2017, and I based my practice on helping clients build resilience and mental fitness within the context of their business. I have certifications in Cognitive Behavioral Therapy, positive intelligence, neurolinguistic programing, mindfulness, and more.

I am a disrupter by nature, and I love stirring the pot to create new thought processes and perceptions. I view my role as doing that for people. I love helping people get their thoughts in line with what they want to achieve. What keeps me going is seeing how I am helping them succeed and grow in their happiness. 

I am also part of “You Conferences” — events that connect driven women in eastern Iowa with the community, resources, and support needed to focus on achieving success. Our intention is to give attendees the confidence to grow — first within themselves, within their community, and then as far as their hearts can dream. We are working to build “You Academy,” a series of sessions that will invite one-woman businesses to embrace entrepreneurship through mindfulness, internal insight, and disruption of their own status quo.

What do you hope to gain from the NAWBO Iowa Business Institute?

What I hope to gain is different from when I signed up. When we started, I had hoped to gain the knowledge to build a firmer foundation and plan for my business. Since then, my purpose in the Business Institute has shifted to build relationships with other women in business. I hope that, together, we can better figure out how to incorporate the “soft skills” of business — confidence, resilience, creativity — into our businesses.

NAWBO Iowa thrives on its corporate sponsors in support of the organization and its programs/events. The NAWBO Business Institute would like to thank the following in-kind sponsors.

  • 1809 Design
  • Chocolate Storybook
  • Kenworthy Law
  • Miller, Zimmerman & Evans
  • On Point Strategies

Finishing Your Year Strong As A Small Business Owner

Is your business ready to finish strong and start the new year on solid ground? We have a countdown of tips to power through these final days!

Take care of distractions: Gifts and parties and baking, oh my! The best way to keep holiday seasonal tasks from becoming distractions is to check them off your list. Make an appointment with your to do list and DO it. Off the list, off your mind! 

Use the gift of time: If your business slows down during December, use this time to catch up. Help a colleague, work ahead or pick up a back-burner project. Your future self will thank you for using this time wisely.

Take stock: Now is the perfect time to make sure all your employee, vendor and client information is up to date. It is also a great time to inventory assets and/or supplies for tax and planning purposes. 

Out with the old: Speaking of inventory, spend some time assessing what is working for your business and what isn’t. Decide which practices you will carry into the new year and which will need to be dumped.

Wrap up the financials: Start to wrap up your year-end financials now so you are not in a rush come tax time. This is also a great opportunity to check for any last-minute savings or deals to end your financial year on a high note.

Map your journey: No, not to grandmother’s house. Map the peaks and valleys of your year. Go back through your calendar and note when projects, meetings and sales are plentiful and when they are not. Then, plan next year’s work, time off and other activities accordingly.

Lest auld acquaintance be forgot: Revisit your best business relationships to say thank you and let them know how much they mean to you. If you can, invite them to be part of your plans next year and close a last-minute deal.

Set your resolutions: Begin Jan. 1 as you intend to go on by getting your goals in order now. Write down what you want to achieve, and make your goals SMART—specific, measurable, attainable, relevant and time bound.

Go tell it (on the Zoom chat): Clue your staff in on how your year went and what you plan to do next year. This is especially true if there are big changes on the horizon. Better yet, ask them for input about plans that impact them. This builds trust and accountability, two critical components in your success next year.

Celebrate! You have made it through a tough year, one with challenges like almost no other. Take a moment to pat yourself on the back and reap the benefits of our hard work. You earned it!