NAWBO Iowa Business Institute

Created and Facilitated by Women —
for Women Business Owners!
The only program in Iowa focused solely on women
who own established businesses.
NAWBO IOWA LAUNCHES NEW BUSINESS INSTITUTE
The NAWBO Iowa Business Institute is a 7-month program for women business owners (WBOs), focused on the ultimate goal of business growth by enhancing business skills, building like-minded connections, and receiving education through engagement. The program creates a safe and confidential environment for open discussion and relationship building, and provides the opportunity to incorporate business planning and goal-setting.
THE "MISSING MIDDLE"
The Business Institute is for WBOs who own an established business that has not yet reached $1 million in revenue, and meet the program criteria. Existing programs tend to focus on start-ups or businesses over $1 million in revenue, but there is limited support specifically for businesses that are ready for the next level of growth — the "missing middle."
"Investing in NAWBO Iowa’s Business Institute has been an incredible
experience for me. Every session was a great opportunity to network
with like-minded women business owners by creating synergy and
learning from each other. I highly recommend the Business Institute."
– Karla Rendall, Owner, Farmers Insurance Agency, 2020 Business Institute class

TIME fRAME & LOCATION
January – July 2022
Meetings first Wednesday of the month
1:00 – 5:00 pm
West 48, West Des Moines
All classes are scheduled to meet in-person. However, we will stay flexible with the potential of virtual meetings based on CDC guidelines related to any resurgence in the COVID-19 pandemic.
SESSION STRUCTURE
1:00 – 2:30
Presentations on the topic by subject matter experts
2:30 – 4:30
BusinessMinds discussion with class, led by facilitator
Work on business growth plan, aligned with session topic
4:30 – 5:00
Networking time with activity
TOPICS BY SESSION
(topic order may change)
- Overview & Vision/Mission: Creating growth action plan for your business, understanding your audiences, setting goals, and creating vision/mission statements
- Human Resources or Contract Vendors: Staffing or independent contractors, agreements/manuals, engagement and management
- Operations: Business processes/efficiencies, technology/security
- Financials & Growth: Financial statements, priorities, budget, and metrics/measures
- Marketing & Sales: Branding, market research, marketing and digital communications, sales cycle
- Leadership: Creating company culture, work/life balance, taking care of you
- Holistic Wrap-Up and Presentation of Business Growth Action Plans
"Too often we spend our time working in our business instead of working on the business. It’s difficult to see your blind spots until you get other people’s feedback. During the Business Institute’s session on HR/Employment, I discovered a large blind spot in my employee manual, leaving my company with a large liability exposure risk. Because of the Business Institute I was able to tighten up my employee manual and place the company in a much better position to dispute and win an unemployment claim."
- Alicia Shaul, Owner, Shaul & Associates
2020 Business Institute class
WATCH VIDEO >
Kendra Erkamaa talks about
her experience in the
2020 Business Institute class.
PROGRAM DIRECTOR/FACILITATOR
The Business Institute will be led by highly-respected facilitator and NAWBO Iowa member:
Tamara Kenworthy, MBA
President, On Point Strategies, LLC

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WBO Applicant Criteria Owned business for at least one year Annual revenues under $1 million May be a sole proprietor or have employees Any business can apply; however, NAWBO members will be given preference if applications exceed class size. Applicants must commit to attending all sessions and sign a confidentiality agreement.
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Tuition cost: Covers all programming, materials, afternoon snacks/drinks. NAWBO Iowa members: Non-members: If a non-member joins NAWBO Iowa by the class completion date, her first year dues will be discounted $100. We will strive to have a variety of business and industry types in each class, and no direct competitors, so WBOs can talk openly and honestly. (Deadline is November 22, 2021) |

Have additional questions? Or want to know how you can support the Institute by being a sponsor?
Contact the Business Institute Director/Facilitator:
Tamara Kenworthy | [email protected] • 515-314-6568
IN THE NEWS
Download Press Relase 7-12-2021
Download Press Release 5-29-2020
Program Sponsors
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Branding/Graphic Design Sponsor
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Speaker Gift Sponsor
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In-Kind Sponsors
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